Soft Yellow

The GoodPeople is a Rotterdam-based brand that has been creating clothing with character since 2007, without losing the playfulness of youth. Driven by an observation: adulthood does not mean you stop having fun, embracing imperfection, or enjoying humor. They celebrate life in all its facets.
What sets the brand apart is the way it combines refined sharpness with surprising imperfection. The collection includes sleekly cut shirts, handcrafted knitwear, and tailored blazers—with materials and details you can feel as soon as you wear them. Each collection remains fresh, with unexpected accents that vary but never stray from style.