ASPESI evolved in this scenario, distinguishing itself with a strong proposal not only of significant aesthetic value but also of wearability and functionality. By the end of the 1970s, ASPESI expanded its line, creating collections for both men and women and forging collaborations with important designers such as Franco Moschino, Walter Albini, and Marco Zanini.

The success of ASPESI is linked to the combination of iconic, timeless pieces and the constant search for the most innovative and unexpected materials: meticulous and constant research of fabrics has always been at the heart of ASPESI's essence. The consistently unconventional and innovative approach dedicated to the product is evident in various artistic collaborations, starting from ASPESI's advertising campaigns, which have always chosen photographers capable of capturing and interpreting the brand's spirit (Peter Lindbergh, Robert Frank, Oliviero Toscani, Paolo Roversi).